“Color has long been understood to be something which appeals greatly to our visual senses, and it is frequently a tool utilized in marketing. Countless studies have found that particular colors have their own effects on consumers, with some colors stimulating areas of the brain in ways which will either promote excitement or tranquility. In this manner, corporations and popular businesses and brands can easily target their market simply by picking the right combination of colors to visualize their marketing campaign, logo, content and website. How are you incorporating color into your website design?”
Take a look at the below infographic and learn how colors influence people.
Ultimately, the use of color in marketing and business can be fine tuned dependent on one’s need. Although colors may have different cultural associations, a smart product branding will take this into account and utilize the known psychological effects of color to attract their customers. Many of the big name brands which we use everyday have already been studied, tried and tested, in order to create a particular response.
